Product (red)

A widespread campaign known as Product (Red) was launched late last year.

The idea behind it is to develop a brand that lets consumers know that part of their money is going to towards fighting AIDS in Africa.

Quite a few large companies have signed on including Motorola, Gap, Giorgio Armani, American Express, Converse and Apple.

Guess who spearheads the organization.

That's right, Bono.

If you read the "manifesto" posted above (Red) explained that by using more (Red) products and services we can save our brothers and sisters in Africa.

Product (Red) has spent hundreds of millions of dollars on advertising making the world aware of their plan to fight AIDS in Africa.

We should all go out and consume our way to a better world.

Fucking useless after Joshua Tree